Who it's for: companies and executives who need a clear message and prepared spokespeople.
- Positioning and key messaging
- Spokesperson preparation (media training)
- Internal and external communications routine
Someone who spent 25 years being listened to knows what makes a message land.
Communications advisory from someone who reported, edited and anchored the news daily for decades. Not theory about messaging — newsroom practice applied to what your company needs to say.
Book a diagnostic call
Communications Advisory
Press Relations
If what you need is to exist in the news — newsroom relationships, story angles with journalistic judgement, interviews and crises — that's the other service, on its own page.
See Press RelationsThree steps, no shortcuts.
Diagnosis
An initial conversation to understand context, challenge and communications goals.
Plan
Defining scope, key messaging and an internal and external communications routine.
Ongoing work
Continuous execution, adjustments and spokesperson preparation along the way.
Three decades inside the news — and the training to read whoever is on the other side.
25 years of daily TV on TV Gazeta
Decades anchoring and editing the news every day — newsroom rhythm in the bone.
Journalist since 1994
The street, reporting and editing. Not an outside observer: the person who made the news.
Systemic therapist
Reading people and contexts beyond the text — understanding what is actually at stake.
FAQ
Do you work outside Espírito Santo?
Yes. The work is remote and available on request for companies in any state.
Is there a minimum contract?
To be announced — to be defined in the diagnostic call according to the agreed scope and routine.
What's the difference between communications advisory and press relations?
Communications advisory handles the message and the spokesperson: key messaging, media training, internal and external routine — the service on this page. Press relations handles your presence in the news (newsroom relationships, story angles, releases, interviews and crises) and has its own page.
Before you train the message, understand what it needs to say.
A short call, no commitment. Sandra assesses your communications challenge and points to the best path.